The mission of the European Press Prize is to celebrate and encourage European journalism of the highest quality — to help counter the effects of a transforming, pressured market and fragile press freedom and to stimulate journalists to keep contributing to the quality of European journalism.

Quality journalism is of vital importance to healthy democracies, especially in a time when information is omnipresent. Formed by seven independent European foundations with reliable media connections, the Prize is striving to remain a resilient organisation that is equipped to continue offering journalists all over Europe a source of legitimacy in a time where trust in journalism is declining.